Today, we report basic statistics on the social media use of the sample.<\/p>\n
78.1% of the respondents used at least one social medium. Most popular were social network sites for private use (72.1%), followed by social media for business, such as Linkedin (23.3%). 14.3% were active on Twitter, 7.6 used photo-sharing communities such as Pinterest and only 1.5% were active on location-based services such as Foursquare. The data for the first wave of the longitudinal study on social media use have been collected. Detailed analyses will be published on this blog after they’ve been accepted by journals, but here already some data on social media use.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[56,29,28],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry","category-longitudinal-study","category-research","tag-longitudinal-study","tag-netherlands","tag-social-media-use"],"_links":{"self":[{"href":"https:\/\/www.redeftie.eu\/index.php?rest_route=\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redeftie.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redeftie.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redeftie.eu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redeftie.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146"}],"version-history":[{"count":19,"href":"https:\/\/www.redeftie.eu\/index.php?rest_route=\/wp\/v2\/posts\/146\/revisions"}],"predecessor-version":[{"id":167,"href":"https:\/\/www.redeftie.eu\/index.php?rest_route=\/wp\/v2\/posts\/146\/revisions\/167"}],"wp:attachment":[{"href":"https:\/\/www.redeftie.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redeftie.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redeftie.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n![\"\"](\"https:\/\/www.redeftie.eu\/wp-uploads\/2013\/10\/Wave1_smuseage-300x173.jpg\" "\\"Wave1_smuseage\\"")
<\/a>
\nAs can be seen in the Figure, social media for private usage such as Facebook are most popular \u2013 even among the people older than 65, more than 50% had an account. In general, the younger ones are more active on social media.
\nWomen were more active on Facebook than men (75% vs. 69%), but men were more active on business networks (30% vs. 17%) and on microblogging services (18% vs. 11%).
\nUsage patterns<\/strong>
\nUsers of social media sites for private usage were most active: 57% logged in several times a day, and another 20% logged in daily. 31% of the microbloggers also logged in several times a day, and another 14% daily. Business networks were visited less frequently \u2013 only 6% logged in several times a day, and 11% logged in daily. The majority (34%) visited the business sites several times a month.<\/p>\n","protected":false},"excerpt":{"rendered":"