The use of smartphones has become ubiquitous for large parts of the population in Europe. As smartphones are also commonly used to access social network sites, we decided to take a look at the use of smartphones in the latest waves of our longitudinal study. We first asked our respondents whether they own a smartphone. Out of the 1330 person who participated in the 6th wave of our survey, 72.8% reported that they currently own a smartphone. The share of smartphone owners slightly increased in wave 7 with 76.5% of the sample reporting ownership. Continue reading
Author Archives: Johannes Breuer
Longitudinal study: Fotosharing sites become more popular; only small changes in the overall use of social networking sites
As the data from the 5th wave of our longitudinal study are in, we decided that it’s time to look at the development of social media use over time. Similar to what we saw in the data from the first two waves (see previous post), the overall patterns of social media use remain quite stable. Around 71% of the respondents use social networking sites (SNS) for private purposes, while the share of people who use SNS for professional purposes is approximately 24%. Continue reading