Longitudinal study: Fotosharing sites become more popular; only small changes in the overall use of social networking sites

As the data from the 5th wave of our longitudinal study are in, we decided that it’s time to look at the development of social media use over time. Similar to what we saw in the data from the first two waves (see previous post), the overall patterns of social media use remain quite stable. Around 71% of the respondents use social networking sites (SNS) for private purposes, while the share of people who use SNS for professional purposes is approximately 24%. Continue reading


Longitudinal study, wave 2: Facebook users read more and post less; motivations for twitter usage change

2678 respondents participated in the second wave of the longitudinal study. Social media use in general has not changed much. Most popular were still social network sites for private use (73.1%), followed by social media for business, such as Linkedin (24%). Only 14.8% engaged in microblogging.

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